Design guidelines

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Presidential communications transmit sincerity and eschew extraneous embellishment.

The Office of the President is committed to strengthening the ASU brand through the thoughtful demonstration and interpretation of its established guidelines.

Within this framework, the Office of the President embraces a clean and modern communication style that authentically reflects a 21st-century university leading in innovation and university design. Utilizing only the most powerful and emotive elements, the Office of the President focuses on bringing clarity and gravity to our executive messaging, amplifying its volume and impact by giving it space and prominence

We speak with simplicity and directness across every element — language, tone, typography, imagery and overall design — in order to set the stage for our ambitions and vision. Our design communicates the importance of our goals and conveys a scale that reflects our greater objectives. In short, presidential communications transmit sincerity and eschew extraneous embellishment.

Download PDF icon Office of the President Design Guide.