ASU is advancing a tuition philosophy that does not categorize tuition as an expense, but as an investment that provides tangible returns to the individual and to society. As a function of that, we believe in a “co-investment model” whereby the student (and/or the student’s family), and the university all make investments in the student’s education as a means of preparing him/her for future success. This means investing in the quality faculty, leading-edge programs of study, state-of-the art facilities and technology, and the kind of customized services that help to facilitate student success.